Online Reputation Management

Company and business online reviews are seen more now than ever before.

With newer algorithms, you no longer need to search for a particular comment about your business. Reviews can appear along with the product without the page visitor specifically seeking it. There is little control to the authenticity of reviews. Individual users can’t easily differentiate which reviews have credibility from erroneous remarks posted while browsing through the web. This effect can directly damage a product’s or service’s marketing and reputation. While it is true that reviews do not have the credibility equal to “word of mouth”, they still influence prospective customers and can easily tarnish your reputation nonetheless.

 

We consider this part of online marketing, whether the review is on your site or others’. Experts that know how to deal with the issue can turn the tide of bad reviews popping up when your company is searched. This is not new, companies have been defending against bad press and negative public relations issues for a long time. This is even more important when new technology has opened the door for anyone to post reviews. Unfortunately, there’s no technology in place authenticating legitimacy of erroneous reviews, and there may never be. It is easy to search and find out about your own business, but different when you are trying to clean it up. This can be left to chance or dealt with using professional help.

 

How did reviews become so popular? Why do companies show negative reviews of a product they’re trying to sell? Why are comments posted without knowing whether it is an objective author? The answer in large part is that reviews provide great content. It is easy to implement, it is unique original content, keeps visitors on the page longer when they’re reading and posting comments, encourages user interaction, offers feedback to the business, provides useful visitor information and more. It is manipulated by business owners as well. A company can use a competitor’s product or service and produce bad reviews. In the meantime, the same site/company also features their own product with raving reviews and maybe even at a better bargain compared to the competitor’s. Reviews can promote one product while devaluing close competitors! There are methods in place which can be used dealing with negative reviews viewable online, but to be effective, it needs the help of a professional.

 

Please contact us for more information.

 

Latest News From Comprehensive SEO

With a constant stream of new events surrounding Google's algorithm Panda and Penguin updates, Yahoo's and Bing's changes, staying informed with current developments can be very helpful to any company relying on their online business. This is not to say that one single source is the best approach, however, if you are looking for the latest news developments surrounding Search Engine Optimization (SEO), we strive to provide the most current news and events found online that keeps website developers informed.

Advantages YouTube Offers Small Businesses
MAY-01-2014
There are many ways in which to optimize your website effectively, using YouTube is unanimously one of the best methods available that all SEOs can agree on. What makes YouTube so valuable? What are the benefits YouTube can bring businesses? More


Mobile Device Websites
APR-24-2014
Nearly all businesses today maintain an active website which represent their products or services online in some form or another, whether aiming to sell directly to consumers or only to get their brand out there. Without a doubt, quality websites are essential for most businesses, what is not as well known is that its share of the overall online usage is in decline! More


The Evolution of SEO
APR-06-2014
To have a complete understanding of Search Engine Optimization (SEO), one must look at how it has evolved over the years and why. It has not been a traditional marketing approach solely based on market behavior or its changes alone. SEO deals with search engine algorithms with updates and changes on a regular basis, not just market trends. More

 

The Perils of Doorway Websites
MAR-26-2014
Search engine optimization is aimed at implementing the most effective methods in order to beat competitors in any market space online. Using multiple domains for the purpose of re-directing traffic to the same page(s) are called doorway pages, (also called jump, domain entry, external gateway, portal, front-door and bridge pages). More

Website Integrity Maintenance
FEB-28-2014
Now a days maintaining the integrity and reliability of your website is just as important as monitoring your credit. it's extremely vital for small business owners to regularly check the quality and content of any website bearing their logo, ensuring you're aware of what is actually being promoted to potential or existing customers. More


Harmful Common SEO Tactics
JAN-10-2014
A business owner which relies on its website’s commerce will be barraged with plenty of Search Engine Optimization tactics promising to be beneficial, and a large number claiming to be essential to success. These tactics are not always beneficial as they seem, and in turn can signal to search engines in being just tricky old tactics to gain traffic. More


Competing in Santa Barbara
NOV-30-2013
Internet marketing is highly competitive with new technological advancements playing a major role in development and success on a regular basis. More

 

Designing The Webpage Message
NOV-24-2013
A website’s design can serve several purposes benefiting a small business when properly implemented. The message a website projects initially is though their design. More


Developing Successful Local Restaurant Websites
OCT-01-2013
Creating a successful website which promotes a local restaurants has its dos and don’ts. Many of these dos and don’ts are not known by restaurant owners unfamiliar with the online market and promotion. More


Free Website Offers
SEPT-21-2013
Recently, there have been numerous ad campaigns claiming free websites, builders or hosting. How does a person get a free website? How can the company make money if the service is free? More


Banner Ads On Webpages
SEPT-18-2013
When you have a fully optimized website, you expect to get a certain amount of traffic and rank successfully on organic search engine result pages (SERPs). A website’s effective design and content can promote low bounce rates. More


New Product Launch Websites
SEPT-11-2013
Two of the most common concerns when launching a new product website is the cost and its effectiveness.
How much will it cost and how well will it work? More

The Cost of Building Your Own Website
SEPT-04-2013
Comparing the cost building your own website versus hiring a professional service. More

Questions To Ask When Looking For SEO Services
AUG-26-2013
When it comes online visibility, such as in SERP (Search Engine Results Page) organic listings, search engine optimization is a root factor in determining the websites' ranking. 40% of all browsers online click on the first organic link listed in the search results. A truly simple business plan, that is sure to succeed. More

Putting Your Business Idea To Work With a Pilot Website
AUG-20-2013
For every lucrative successful business idea, there are many individuals on the sidelines claiming 'that was my idea', 'I already thought of that', 'I came up with that a long time ago. The difference between the two is one individual executed on their idea the while others did not. More

Changes In The Web Market Affecting Small Shops and Businesses
AUG-12-2013
Recently, we have seen changes in our financial and banking industry, housing market, economy and credit “un”-availability. The online market has experienced its own transition. Gone are the days where a business could get away with not having a professionally developed website. More

The Effect of E-Commerce On Santa Barbara's Small Businesses
JUN-20-2013
Santa Barbara has a population of approximately 90,000 residents. It is also visited by a large number of tourists on weekends and holidays. The most common known retail market place for the city is State St., where many shops and restaurants are located and draw larger foot traffic. More

Google Indexing All Links In Their Browser
MAY-15-2013
As we expected, Google has lately begun to crawl and index any URL in their chrome browser. This is also most likely occurring with Firefox. Therefore, we suggest strongly the use of the meta NOINDEX on any page that you don't want search engines to see. More

 

Our Updates

We keep track of all Google algorithm changes and anticipate all regular updates

Thanks to our experienced algorithm team and proven proprietary methods, we are able to monitor future updates and changes from Google and have our clients prepared well in advance. Our latest update was for Panda #25 on March 2013. We expect next major updates to occur on the ninth of June and will be a Multi-week rollout according to Matt Cutts head of the webspam team at Google. Please leave us your email address to receive new updates from our experienced algorithm team.