Mobil Optimization

The importance of your website format for mobile device users.

When creating a website, pages within are not automatically optimized for mobile devises. They are primarily designed for desktops or laptops with larger screens. Nearly a third of all online traffic is from mobile devises such as smart phones and tablets and growing. There will be desktop computers for a long time, however, certain industries and their consumers are already relying on more smart phone or tablet traffic than any other. Many smart phone users prefer their hand held devise over their desktop due to its always availability. They find it more convenient than carrying a laptop or sitting behind a computer at home or at work. Mobile users have their devise available when out shopping, looking for information and apps which offer a large variety of uses.
It is easy for users to recognize a site which is not optimized for their mobile devises. A smaller screen size changes a webpage’s viewing experience. The website will not fit or look professional and easy to use. The page’s content looks mismanaged as the user is not able to find what they’re looking for easily. If a user shrinks the full page, the content’s text and images are too small, links are a challenge to find and click on. If the page is zoomed larger, it will become difficult to find content the site visitor is looking for, causing them to scroll up, down and side to side.
Certain industries that offer apps for their services or products are in the position of taking full advantage of mobile webpage optimization. Google conducted a study finding that nearly two thirds of all smart phone owners are more likely to make their purchases using their mobile devises. Over sixty percent of them will leave if not optimized to their smart phones. This is generally related to the user’s experience. Seventy percent of mobile searches result in purchases or contacting the business. You can double your ad reply when including a location/map. Google’s algorithms recognize and favor sites that are mobile optimized.
Considering all the advantages of mobile optimization, this is not only the future and development of web traffic, it is already a major factor and we recommend this to our clients.

Mobile Websites For Small to Medium Size Businesses

Websites formatted for mobile devises offer businesses functions a lacking from a typical desktop. It is widely know that mobile usage is on rise. However, many entrepreneurs do not fully realize or even look at how its functionality can relate to their own business day to day operations. Websites designed for mobile are not solely an investment in expanding the customer base to smart phones and tablet users, but can also efficiently serve your employees, sales representatives, contractors and more.
The ease of mobile navigation can be utilized by the company’s sales force, customers can look up specific items, products or services anywhere on smart phones and tablets. The website can be managed and controlled anytime to show current inventory, sold items, reorders and other product or service data. Here are a few examples of the advantages of having your website mobile format viewable.

*Current updated inventory of goods or service availability dates
*Mobile customer order forms
*Contracts and agreements
*Work and sales force tools
*Mobile brochures
*Mobile maps and directions to your and other locations
*Downloadable apps
*Improved traffic from new mobile users
*Gain search engine organic placement

There are many other advantages that apply to a particular business. Customized apps can be added over time expanding resources for users, customers and employees of the company. The first step is to design a website that includes a mobile format. You analytics will show a breakdown between desktop and mobile users accessing your website.


Related Questions and Answers

Q: Most Popular Mobile Web Apps
by adpost
A: The most popular utilized app on smart phones is Google maps, followed by Facebook and YouTube. Among the top ten is Twitter and Skype. These popular free apps can be easily included in a company’s website that’s also designed for mobile device users. Visitors are more likely to use an app that they’re familiar with. Facebook, Twitter and Skype are preferred methods of communication by a large number of users while visiting a company website. It will help keep your visitors on your website for longer periods to look up information, how-to videos, access customer service, ask questions, read and post comments. In addition to lowering bounce rates, the visitor is not leaving the website, they are accessing one of your resources and may very well link back. Combining a few clear positive factors, (users having constant access to their mobile devices, popularity and frequent usage of apps) a company’s website can take advantage of these free tools. This can be successfully implemented while designing the website or to an already existing format. Social media’s positive effect on your website is even greater when competitors are lagging behind. You will get more visitors when users link back to your website from the social media page content. Expand your business reach as wide as possible with all new and existing popularly used free sources and growing. Mobile devices are not a fad or temporary, they are here to stay and expand its uses over time with improved technology making their inclusion a wise business decision.
by responsepost

Q: Can I still keep Google ads with mobile optimized webpages?
by publicBlog
A: Google encourages optimizing your website to mobile device users. It will give you an edge over your competitors that do not have webpages formatted to fit smaller smart phone and tablet screens. The Google ads will geographically target the mobile device user's current physical location in addition to its many browser profile algorithms. As mobile devices popularity is consistently increasing, search engines are well aware of its huge marketing potential with the additional bonus that smart phones and tablets are nearly always with the consumer.
by admnblog

Q: What is mobile device location detection awareness?
by publicBlog
A: Location aware technology detects where a mobile device and its user is geographically located. It is developed to deliver online content to users based on their physical location. This is done by utilizing GPS technology, WiFi, wireless access points and other mobile device capabilities. A website needs contain mobile optimized landing pages for this technology to work. Ads will be more relevant to its visitors and while offering a great number of additional marketing tools.
by admnblog

 

Latest News From Comprehensive SEO

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Our Updates

We keep track of all Google algorithm changes and anticipate all regular updates

Thanks to our experienced algorithm team and proven proprietary methods, we are able to monitor future updates and changes from Google and have our clients prepared well in advance. Our latest update was for Panda #25 on March 2013. We expect next major updates to occur on the ninth of June and will be a Multi-week rollout according to Matt Cutts head of the webspam team at Google. Please leave us your email address to receive new updates from our experienced algorithm team.