Creating Good Visitor Experience and User Analysis

All visitors to your website are not the same and the personal experiences can vary greatly.

Monitoring visitor patterns offer a well experienced web developer important feedback helping to plan crucial implementations as well as remove damaging or poor user experience content. It will reveal which content has been the most valuable to your visitors and which are being skipped or not even noticed. There can be a multitude of reasons from design to content management that is actively helping or hurting your return on investment. This is mostly apparent when a site has a good amount of traffic with a low conversion rate. Proper user analysis must be conducted by an experienced web designer and developer. Until recent years, this has only been afforded by companies online large enough to employ their own in-house designer and developer.

 

To proficiently analyze the content on your webpages, a developer must be familiar with the online user behavior and what marketing information their patterns are signaling. Why are your visitors landing on a particular page? How are your users reaching you? Are you targeting the right traffic? The information produced by the analysis may not appear to be essential to many smaller companies when trying to justify its cost, but, the opposite is true. The analysis will provide a crucial tool to an experienced web market designer and developer when producing content. This sets apart websites using generic SEO methods from custom professional SEO development while taking advantage of the analysis.



Creating User Interaction Sources on Your Website.

Having visitors making use of your site.

Implementing blogs, forums, Q/As, social network buttons, email news letter boxes, live chats, coupon validations and other methods of user interaction is one of the best methods in drastically lowering a high bounce rate. The bounce rate is how long a visitor stays on a particular webpage and site. A high bounce rate hurts your ranking as it signals poor visitor experience with brief visits. Good user experience is a priority to search engines and therefore regarded highly when determining ranking and placement of a website.

 

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Related Questions and Answers

Q: What is website maintenance in layman's terms?
by art
A: Website maintenance is the process of making sure all your content is current and functioning properly. A poorly maintained website can be promptly noticed by web crawlers and hurt your ranking in addition to its negative affects on user's experience. These can be mostly routine error checks, responding to visitor comments, posts, updating old text, tags, repairing malfunctioning feeds, social media, networking and others depending on the various types of content contained in webpages. Using software to help maintain your webpages can be a big help in some areas, but not as effective in others. Blogs and comments are good examples, not as urgent as repairing broken or discontinued links. Social networking portals your site is involved with requires upkeep also. Reports or statistics are just a couple of examples that can easily offer outdated data contained in your webpages. This data is periodically published and will contain dates. A visitor to your site can quickly see that the report is from past time periods. The visitor will in turn leave your webpage and website looking for newer data elsewhere. In addition, your bounce rates will increase further damaging your page rank. When the same content making up large parts of a webpage is crawled over and over, it signals search engines that your site has nothing new to offer its visitors. This is why some websites that are well made start off well and eventually drop along with the others. This is the reason why you will see sites with archived content pages. You must also keep an eye on your content's frequent usage. If a certain content is dropping in popularity, it may be that there is something better somewhere else, or that it just simply is not as beneficial to the user as it once was. The analytics give great hints when it comes to this aspect of website maintenance as you can see what your visitors are doing. This can be regarding your feeds also. If you have an incoming feed and your visitors are not clicking to see more, it is a hint that the feed or data is not interesting or engaging them. A high bounce rate is also a reliable indication, but does not pinpoint where the problem lies. These and other maintenance issues are not always addressed properly or at all. Certain maintenance issues can seem as if an advanced knowledge of web development is needed. This aspect can also contribute to poorly maintained websites or content that is not the latest, most relevant and beneficial. An individual trying to maintain a website while lacking web development skills will be deterred from what truly needs to be accomplished. Old content will be deleted, thereafter low quality, easy to implement content will take its place. If you are in a competitive market, this can easily damage your website's usefulness and ranking.
by admin

Q: How can I tell if my visitors are having a positive experience when on my site?
by dd
A: With proper monitoring you can see what your visitors are doing, which pages they're on the longest, your bounce rate, what they are using on your site in addition to posts and more. It takes more than simply looking at the data, you must realize why the bounce rate is higher from certain visitors, whether you are getting the right visitors coming to your site, are they engaged and find your site easy to use and more.
by admin

Q: How can search engines see my website's good user experience?
by dd
A: The bounce rate says plenty, but not everything. Looking at the entire web user's behavior is essential in a comprehensive approach to a successful analysis. This in turn will tell you which pages are performing well and why they appear under some search terms and not in others. Crawlers will be able to see which content on your site is being accessed, how many visitors have included your site in their favorites, number of posts from visitors, which pages are regularly being accessed after the initial landing page and more.
by admin

 

Latest News From Comprehensive SEO

With a constant stream of new events surrounding Google's algorithm Panda and Penguin updates, Yahoo's and Bing's changes, staying informed with current developments can be very helpful to any company relying on their online business. This is not to say that one single source is the best approach, however, if you are looking for the latest news developments surrounding Search Engine Optimization (SEO), we strive to provide the most current news and events found online that keeps website developers informed.

Mobile Device Websites
APR-24-2014
Nearly all businesses today maintain an active website which represent their products or services online in some form or another, whether aiming to sell directly to consumers or only to get their brand out there. Without a doubt, quality websites are essential for most businesses, what is not as well known is that its share of the overall online usage is in decline! More


The Evolution of SEO
APR-06-2014
To have a complete understanding of Search Engine Optimization (SEO), one must look at how it has evolved over the years and why. It has not been a traditional marketing approach solely based on market behavior or its changes alone. SEO deals with search engine algorithms with updates and changes on a regular basis, not just market trends. More

 

The Perils of Doorway Websites
MAR-26-2014
Search engine optimization is aimed at implementing the most effective methods in order to beat competitors in any market space online. Using multiple domains for the purpose of re-directing traffic to the same page(s) are called doorway pages, (also called jump, domain entry, external gateway, portal, front-door and bridge pages). More

Website Integrity Maintenance
FEB-28-2014
Now a days maintaining the integrity and reliability of your website is just as important as monitoring your credit. it's extremely vital for small business owners to regularly check the quality and content of any website bearing their logo, ensuring you're aware of what is actually being promoted to potential or existing customers. More


Harmful Common SEO Tactics
JAN-10-2014
A business owner which relies on its website’s commerce will be barraged with plenty of Search Engine Optimization tactics promising to be beneficial, and a large number claiming to be essential to success. These tactics are not always beneficial as they seem, and in turn can signal to search engines in being just tricky old tactics to gain traffic. More


Competing in Santa Barbara
NOV-30-2013
Internet marketing is highly competitive with new technological advancements playing a major role in development and success on a regular basis. More

 

Designing The Webpage Message
NOV-24-2013
A website’s design can serve several purposes benefiting a small business when properly implemented. The message a website projects initially is though their design. More


Developing Successful Local Restaurant Websites
OCT-01-2013
Creating a successful website which promotes a local restaurants has its dos and don’ts. Many of these dos and don’ts are not known by restaurant owners unfamiliar with the online market and promotion. More


Free Website Offers
SEPT-21-2013
Recently, there have been numerous ad campaigns claiming free websites, builders or hosting. How does a person get a free website? How can the company make money if the service is free? More


Banner Ads On Webpages
SEPT-18-2013
When you have a fully optimized website, you expect to get a certain amount of traffic and rank successfully on organic search engine result pages (SERPs). A website’s effective design and content can promote low bounce rates. More


New Product Launch Websites
SEPT-11-2013
Two of the most common concerns when launching a new product website is the cost and its effectiveness.
How much will it cost and how well will it work? More

The Cost of Building Your Own Website
SEPT-04-2013
Comparing the cost building your own website versus hiring a professional service. More

Questions To Ask When Looking For SEO Services
AUG-26-2013
When it comes online visibility, such as in SERP (Search Engine Results Page) organic listings, search engine optimization is a root factor in determining the websites' ranking. 40% of all browsers online click on the first organic link listed in the search results. A truly simple business plan, that is sure to succeed. More

Putting Your Business Idea To Work With a Pilot Website
AUG-20-2013
For every lucrative successful business idea, there are many individuals on the sidelines claiming 'that was my idea', 'I already thought of that', 'I came up with that a long time ago. The difference between the two is one individual executed on their idea the while others did not. More

Changes In The Web Market Affecting Small Shops and Businesses
AUG-12-2013
Recently, we have seen changes in our financial and banking industry, housing market, economy and credit “un”-availability. The online market has experienced its own transition. Gone are the days where a business could get away with not having a professionally developed website. More

The Effect of E-Commerce On Santa Barbara's Small Businesses
JUN-20-2013
Santa Barbara has a population of approximately 90,000 residents. It is also visited by a large number of tourists on weekends and holidays. The most common known retail market place for the city is State St., where many shops and restaurants are located and draw larger foot traffic. More

Google Indexing All Links In Their Browser
MAY-15-2013
As we expected, Google has lately begun to crawl and index any URL in their chrome browser. This is also most likely occurring with Firefox. Therefore, we suggest strongly the use of the meta NOINDEX on any page that you don't want search engines to see. More

 

Our Updates

We keep track of all Google algorithm changes and anticipate all regular updates

Thanks to our experienced algorithm team and proven proprietary methods, we are able to monitor future updates and changes from Google and have our clients prepared well in advance. Our latest update was for Panda #25 on March 2013. We expect next major updates to occur on the ninth of June and will be a Multi-week rollout according to Matt Cutts head of the webspam team at Google. Please leave us your email address to receive new updates from our experienced algorithm team.