Full and Comprehensive Error Checks

Errors such as broken outgoing links hurt your page rankings in several ways.

This is a signal to web crawlers that your site is not well maintained and updated.
This error occurs when a link going out is not connecting due to the URL being changed, updated or no longer existing.
In simple terms, it's the error message you get when you can't download the web page you're trying to access, in many cases you will see a message with "404".
Our comprehensive service can meticulously go through your website and find broken links.
Once the broken links are found, they need to be replaced with a comparable source or removed entirely from your page.
Replacing a broken link is recommended as opposed to removing links which lessens valuable content. The essential task of keeping your webpages current and updated must be performed by an experienced individual familiar with what would be the best source to replace the broken link with. This includes knowledge of its specific industry and using the best sources possible.


Related Questions and Answers

Q: How do press releases help page rank?
by J Tellman
A: Press releases contain instructional or useful information in any other form to the person using that particular search engine. A common example is wikipedia which is used by many to look up information in regard to a specific subject. How to do something! What does this mean? Where do I get something I’m looking for? You can think of it as when a person is googling something. They’re online looking for information on a particular subject. If your content is useful, not just a different version of another site's work, the press release will be seen as high quality by search engines. Some of the indications of a useful site is how long visitors are on the page, how frequently they are revisited, where did the visitor go after your page and so forth. When drafting a press release, do not worry about keywords and other wise SEO tactics. Many go online and see how they would be viewed by search engines crawling the content. This should not be a primary concern. Instead, focus on the usefulness of the information to the visitor looking at your page. The use of your content by visitors serves as a vote from an unbiased source to search engines. It states “I liked the information and was able to use it”. That’s an important factor, what can you give away free and how helpful are you. Of course, looking spammy can hurt your quality, so some SEO guidelines should still be considered. Search engines know that you’re probably running a business and need to sell your products or services. There’s nothing wrong with that as it’s the main reason to be in business to begin with. These services and products S/E believe are better in the paid per click ads, banner ads or sponsored links. This is a way that search engines tell their visitors that this website is marketing their business. Organic listings are there primarily to help visitors. Of course, there’s a lot of debate about how and in which format as there are so many commercial looking sites that appear in the organic listings.
by admn

Q: Why shouldn't I check my own site for broken links.
by pam
A: We encourage maintaining your website and its incoming links. But realistically, this does not occur frequently enough. Many web owners will let their periodic maintenance to be less frequent and slip. Without the proper software, dedicated personnel or staff with to spare, the process of finding, repairing and replacing broken links takes time and effort. Broken links can hurt your rankings as they are easily uncovered by search engine crawlers which signal a poorly maintained site.
by admin

Q: Isn't this step automated?
by pam
A: Only the part in which the software looks and reports broken links/connection errors. The software will not find a replacement, this must be done manually as it will generally require a new URL/connection to the landing page to be found online.
by admin

Q: Why do links break?
by pam
A: Linkage errors occur for a multitude of reasons. Some of which include updating the site, deleting the page that is no longer relevant, new development methods, domain expiration and the source is no longer online or part of another site.
by admin

 

Latest News From Comprehensive SEO

With a constant stream of new events surrounding Google's algorithm Panda and Penguin updates, Yahoo's and Bing's changes, staying informed with current developments can be very helpful to any company relying on their online business. This is not to say that one single source is the best approach, however, if you are looking for the latest news developments surrounding Search Engine Optimization (SEO), we strive to provide the most current news and events found online that keeps website developers informed.

Advantages YouTube Offers Small Businesses
MAY-01-2014
There are many ways in which to optimize your website effectively, using YouTube is unanimously one of the best methods available that all SEOs can agree on. What makes YouTube so valuable? What are the benefits YouTube can bring businesses? More


Mobile Device Websites
APR-24-2014
Nearly all businesses today maintain an active website which represent their products or services online in some form or another, whether aiming to sell directly to consumers or only to get their brand out there. Without a doubt, quality websites are essential for most businesses, what is not as well known is that its share of the overall online usage is in decline! More


The Evolution of SEO
APR-06-2014
To have a complete understanding of Search Engine Optimization (SEO), one must look at how it has evolved over the years and why. It has not been a traditional marketing approach solely based on market behavior or its changes alone. SEO deals with search engine algorithms with updates and changes on a regular basis, not just market trends. More

 

The Perils of Doorway Websites
MAR-26-2014
Search engine optimization is aimed at implementing the most effective methods in order to beat competitors in any market space online. Using multiple domains for the purpose of re-directing traffic to the same page(s) are called doorway pages, (also called jump, domain entry, external gateway, portal, front-door and bridge pages). More

Website Integrity Maintenance
FEB-28-2014
Now a days maintaining the integrity and reliability of your website is just as important as monitoring your credit. it's extremely vital for small business owners to regularly check the quality and content of any website bearing their logo, ensuring you're aware of what is actually being promoted to potential or existing customers. More


Harmful Common SEO Tactics
JAN-10-2014
A business owner which relies on its website’s commerce will be barraged with plenty of Search Engine Optimization tactics promising to be beneficial, and a large number claiming to be essential to success. These tactics are not always beneficial as they seem, and in turn can signal to search engines in being just tricky old tactics to gain traffic. More


Competing in Santa Barbara
NOV-30-2013
Internet marketing is highly competitive with new technological advancements playing a major role in development and success on a regular basis. More

 

Designing The Webpage Message
NOV-24-2013
A website’s design can serve several purposes benefiting a small business when properly implemented. The message a website projects initially is though their design. More


Developing Successful Local Restaurant Websites
OCT-01-2013
Creating a successful website which promotes a local restaurants has its dos and don’ts. Many of these dos and don’ts are not known by restaurant owners unfamiliar with the online market and promotion. More


Free Website Offers
SEPT-21-2013
Recently, there have been numerous ad campaigns claiming free websites, builders or hosting. How does a person get a free website? How can the company make money if the service is free? More


Banner Ads On Webpages
SEPT-18-2013
When you have a fully optimized website, you expect to get a certain amount of traffic and rank successfully on organic search engine result pages (SERPs). A website’s effective design and content can promote low bounce rates. More


New Product Launch Websites
SEPT-11-2013
Two of the most common concerns when launching a new product website is the cost and its effectiveness.
How much will it cost and how well will it work? More

The Cost of Building Your Own Website
SEPT-04-2013
Comparing the cost building your own website versus hiring a professional service. More

Questions To Ask When Looking For SEO Services
AUG-26-2013
When it comes online visibility, such as in SERP (Search Engine Results Page) organic listings, search engine optimization is a root factor in determining the websites' ranking. 40% of all browsers online click on the first organic link listed in the search results. A truly simple business plan, that is sure to succeed. More

Putting Your Business Idea To Work With a Pilot Website
AUG-20-2013
For every lucrative successful business idea, there are many individuals on the sidelines claiming 'that was my idea', 'I already thought of that', 'I came up with that a long time ago. The difference between the two is one individual executed on their idea the while others did not. More

Changes In The Web Market Affecting Small Shops and Businesses
AUG-12-2013
Recently, we have seen changes in our financial and banking industry, housing market, economy and credit “un”-availability. The online market has experienced its own transition. Gone are the days where a business could get away with not having a professionally developed website. More

The Effect of E-Commerce On Santa Barbara's Small Businesses
JUN-20-2013
Santa Barbara has a population of approximately 90,000 residents. It is also visited by a large number of tourists on weekends and holidays. The most common known retail market place for the city is State St., where many shops and restaurants are located and draw larger foot traffic. More

Google Indexing All Links In Their Browser
MAY-15-2013
As we expected, Google has lately begun to crawl and index any URL in their chrome browser. This is also most likely occurring with Firefox. Therefore, we suggest strongly the use of the meta NOINDEX on any page that you don't want search engines to see. More

 

Our Updates

We keep track of all Google algorithm changes and anticipate all regular updates

Thanks to our experienced algorithm team and proven proprietary methods, we are able to monitor future updates and changes from Google and have our clients prepared well in advance. Our latest update was for Panda #25 on March 2013. We expect next major updates to occur on the ninth of June and will be a Multi-week rollout according to Matt Cutts head of the webspam team at Google. Please leave us your email address to receive new updates from our experienced algorithm team.